“We’ve been bringing users down the road to discovering new spirits,” Mossberg says, “but that has been the end of the path. Through a new partnership, Distiller hopes to help some of those wishes come true. Users can create and share “wish lists” of whiskeys that they dream of drinking. The platform also employs a “tasting table,” a team of 20-plus experts who provide their professional opinions on brown spirits. Similar to Untappd, Distiller allows users to list which whiskeys they’ve drunk, and provide their own grades and tasting notes. “We’re coming along at a time when more and more young people are getting into spirits,” says Mikael Mossberg, CEO and founder of Distiller, which launched in 2013. These same drinkers may have wondered: Why is there not a comparable app for whiskey? The popular social platform allows users to discover, check in, rank and discuss beers. Some provide similar services, while others are more specialized. But many additional apps are entering this space. “This digitizes the liquor store, and connects it online with the consumer.”ĭrizly is at the forefront of digital alcohol delivery, particularly after their recent partnership with Wine and Spirits Wholesalers of America.
“We want to accelerate the three-tier system, not disrupt it,” Rellas says. (The company also hopes to financially leverage the vast amount of data it’s collecting about alcohol-buying patterns.) The company’s revenue comes from selling subscriptions to stores for the rights to be Drizly’s only partner in specific zones. Purchases must be $20 minimum, plus a $5 delivery fee. Drizly equips all drivers with high-tech ID-checking technology, to prevent sales to minors. These are fulfilled within 20-60 minutes by delivery drivers, who work for whichever retailer is providing the product. Rather, the app allows users to place alcohol orders. “We don’t actually touch the money or the alcohol,” Rellas explains. The software platform, launched in 2013, connects costumers and retailers, while avoiding most of the legal challenges.
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